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This spring shoppers at Touchwood Solihull will be able to enjoy even more dining options, now including 3 independently owned restaurant brands.
Indian favourite Asha’s and Jamaican inspired Jamaya will be joined by Yakinori as of March 11th, and diners can expect the same Japanese style treats as found at the Selly Oak and Grand Central sites.
This is Yakinori’s biggest restaurant to date, something team Touchwood say is in an important step in the brand’s story.
GM Tony Elvin noted the excitement surrounding Yakinori joining Touchwood’s dining scene, explaining why combining independents and trusted brands is increasingly important.
“The feedback following our announcement of Yakinori’s impending arrival has been immense and the energy that Ali and his team will bring to the centre is palpable. Their blended concept of ‘grab and go’ for local workers or ‘sit down and indulge’ for shoppers and foodies makes them the perfect fit for this environment.
“It has been two years since I moved from Hotel du Vin to Touchwood and one of my key areas of focus since arriving has been to add a greater point of difference to our dining offer by bringing more independent eateries to compliment the trusted brands already in place.
“If every shopping centre is a cookie cutter of the next with the same shops, the same restaurants all delivering the same experience then you’ll just visit the nearest shopping centre to you. By introducing Jamaya, Asha’s and now Yakinori we are evolving the shopping centre experience, creating new and compelling reasons to visit Touchwood rather than somewhere else.
“We are continuing to work on other new concepts to evolve Touchwood as a leisure and retail destination but for now I couldn’t be happier with the progress we’re making as we continue to counter the perception that ‘Solihull only wants big brands’. As a local resident I can tell you we want everything that everyone else has got and more. That includes trusted brands but also authentic and independent dining experiences. This is an exciting new chapter.”
As well as restaurants and cafes inside the shopping centre itself, Solihull shoppers are currently being treated to daily street food pop ups at Taste Collective located in Mell Square, alongside new independent coffee shops like Vita that opened last month.
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